What People Want

The oddest thing happened today. I was looking up traffic data for vosgeschocolate.com on compete.com and happened to notice the top 5 keywords that drive traffic to the site (look under Search Analytics in the image below).


I did a double take on noticing two of the most popular terms were chocolate + “hacker safe” and boxed chocolate + “hacker safe”. Though initially shocked I quickly realized people really are smart, this search term speaks volumes about factors people consider when searching online. Just a gentle reminder to never assume anything.

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