Making Unsubscribes Worth It

No etailer likes it when a customer unsubscribes from their emails. I am always curious about new email marketing strategies so I subscribe and unsubscribe at a fairly regular rate. After reviewing few email samples I scroll to the bottom of the email and click the unsubscribe link. I am then taken to the retailer’s unsubscribe page. What’s odd is that I don’t recall any instance where an etailer enquired about the reason of my unsubscribe?

Instead of just loosing me the etailer should ask questions like:

– Are you unsubscribing because the content was boring?
– Are you unsubscribing because we sent too many emails?
– Are you unsubscribing because we were sending promos you were uninterested in?
– Are you unsubscribing because you’ve found a better site?
– Other? If other please specify

One thought on “Making Unsubscribes Worth It

  1. […] 最后,关于客户退订Newsletter,我之前写过简单技巧,降低电子邮件营销中的退订率。刚看到这篇Making Unsubscribes Worth it,里面也有相关的建议(建议在客户退订时加入一个问卷调查),下面这条之前没想到过,就是问消费者:您退订邮件是否是因为您找到了更好的网站?(Are you unsubscribing because you’ve found a better site? )。这个信息的收集一方面可以帮助我们了解竞争对手(特别是新崛起的对手)动态,也可以让我们实时了解到值得向哪些网站去学习。 […]

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