And Why Should I Be A Repeat Customer?

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Lets face it, most products available at your store could be bought somewhere else (possibly for less).  In todays crowded ecommerce marketplace it’s really hard to make a customer remember you.  That’s why this find by Andy Sernovitz is so brilliant.

Andy writes “Jim Kukral makes a crazy offer when you sign up for the email newsletter on his blog, the Daily Flip:

On your birthday, he’ll send you a video of him singing happy birthday to you.

Simple, silly, fun, and effective.  Subscribe rates up 300% and with 95% of the people who do sign up giving their birth date.”

<— Now that’s a smart idea!

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