It sucks when an interested customer stumbles on your site only to discover that the item they were just about to buy is out to stock.
This morning I was reading the hugely popular Outblush blog where they profiled Karacoma Sofa. After reading the article I visited conranusa.com and realized the product was “Temporarily out of stock”.
I wish the message would have said “Temporarily out of stock — drop your email address and be the first to be notified upon availability”.
This would be a win win for the retailer, either they would get a future sale or walk away with the consolation price of my contact information.