Meaningful Email Marketing

I know it’s tempting to send mass emails to your customer database in hopes that 1% would convert and buy your products.  A few companies have realized that by sending relevant marketing messages they can significantly improve conversion and generate word-of-mouth without annoying 99% of their paying customers.  This email message that my wife received from Flat Top Grill is a perfect example-

Flat Top Grill Email

One thought on “Meaningful Email Marketing

  1. I think the idea should be rewarding your customer base via these email campaigns. 2 things happen–

    1. The approach is reward but not selling

    2. Conversion should be better than 1% this way– 🙂

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