Free shipping is a big deal; something that shoppers love and retailers hate. What if we could limit the number of free shipping items and make shopping exciting? A site visitor is browsing your inventory and while on a product page gets a message that says “We give out 5 free shipping coupons every single day and you’ve been randomly selected for free shipping with this item.” Two things happened here, one the customer got a powerful incentive to buy and two, the site experience suddenly became more memorable, increasing chances that this customer would remember your store url. Do you think this is a good idea? Or are we changing customer behavior and incentivizing them to not buy until they’ve been randomly selected?