For me, generating the first-time sale trumps all metrics. Therefore I’d expect First-Time Buyer free shipping (or discount) to be a popular strategy. Unfortunately, I’ve never found a retailer that offers this. Now, let me qualify, I typically spend 7-10 seconds on a store (this is what most first time visitors do, thus the title of my blog) so if free shipping is buried chances are I wouldn’t find it. Backroad Hobbies Primitive Decor is an exception.