Do Product Images/Content Impact Site Visits?

Cover Plug is an innovative baby safety product and is available at the following etailers:


Each of these retailers has a different selling style.  Here are the three product pages:

— product page

— product page

— product page

Pick the design, layout and content you like best.  Now let’s see comparative traffic trends:

Now I know this is an isolated example and might have more traffic for a number of reasons (paid search spend, product depth, pricing strategy etc) but I am willing to bet that good design (and content) drives repeat visits.  Even if I didn’t buy the product today odds are I’ll remember over the other two.  That makes all the difference.

Related article: Same Product, Totally Different Brand Experience

One thought on “Do Product Images/Content Impact Site Visits?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s