Yesterday I enjoyed a great hamburger at Patty Burger, but I’m not sure it’s make-10-trips-for-a-free-one great:
The idea of a punch card is to build loyalty. The business is placing a carrot of a free burger for any customer willing to make 10 trips. A new customer who makes 10 trips should be counted as a convert, so the strategy is great. The problem I have is that 10 is too big a commitment. I think make-five-trips-for-a-free-one would have the same financial impact while encouraging higher participation. As a company new to the Chicago market early customer participation could be the difference between huge buzz and no buzz.