Great landing page example from ThinkFastToys.com:
— The Google ad (highlighted)-
— The landing page-
The landing page gives quick bullets on why we should buy Hide & Seek Safari toys from this site. Competitive shoppers can quickly scan through the five benefits. Within scanning range is their BizRate rating, below that a customer testimonial and on top live chat. What I don’t like is the up-selling going on (left of the page). “Hide & Seek Safari Monkey” is a very specific query and I’d keep focus on that product.
One suggestion: monkey should be the highlighted product since that’s the key phrase that brought me to the site.