PediPed Has Humanistic, Methodical and Competitive Shoppers Covered

The About Us page is where you tell the World why your store is THE place to buy.  PediPed is a manufacturer of children’s footwear and what I like about their About Us section is that it targets humanistic, methodical and competitive shoppers simultaneously:

pediped.com about us

The video story style appeals to humanistic shoppers, the chaptering format appeals to competitive shoppers and there is enough content here to answers all questions of methodical shoppers.

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