Anchor product

Most shoppers click in and out of search results quickly, making it a challenge for the e-tailer to tell their story.  We already know landing pages, content and site design play a role in slowing shoppers but I think retailers can do a better job using their anchor products.

An anchor product is a product that does a really good job grabbing the browser’s attention.  This is not to be confused with a top seller, which both grabs attention and gets purchased.  An anchor product is like a great assist, it lifts the team’s performance.  In Google Analytics terms an anchor product would be a product page that has a relatively low conversion rate with a relatively high $ Index.

Harry and David is famous for the distinctive way in which they cut their pears:

This would be their anchor product.

But even a site like umbrellasusa.com can use an anchor product:

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