Scarcity Urgency Combo Punch

I’ve talked about scarcity/urgency before (here and here).  Here is another clever example:

Like all retailers this guy desperately wants your business but they limit order size to 5 and time to June.  The subliminal message the retailer is transmitting is: “This deal is such a steal, and our stock so limited, we cannot let you buy more than 5.”

3 thoughts on “Scarcity Urgency Combo Punch

  1. I have lived in New Zealand and England. Offers like this are common in bricks-and-mortar supermarkets in NZ but rare in the UK.

    The “limit per person” is a clever way to make the offer look extra valuable.

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