Share Of Wallet

Total discretionary consumer spending is a fixed number.  It’s a finite pool from which millions of retailers are drawing sales.  When you look at your store don’t frame the question as, “Why would people buy from me?” frame it as, “Why would a moderately satisfied consumer change buying habits, sever existing vendor ties and buy from me?”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s