Piggyback

One day I randomly discovered steepandcheap.com.  My first thought was, “this site is so similar to woot.com”.  I added a tag on steepandcheap.com called “woot” to remember it for future reference.  Now every time I type woot into Firefox address bar I’m reminded of steepandcheap.com (see red box below)-

In the last two years I estimate I’ve visited woot.com 200 times.  Every visit to woot.com reminds me of steepandcheap.com and I’ve acted on that reminder at least 60 times.  Here is the point, had I not tagged steepandcheap.com my total lifetime visit count would have been 1.

How can you, dear etailer, use this strategy on your site?

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