The Smarter Discount

Got this idea via @minethatdata

If your average order value is $20, then $5 off a $30 purchase is a better strategy than giving $ or % discount on an individual item.  Why? Because $5 off $30 encourages one-time shoppers to browse several pages and get to know what you offer as they decide what to buy. (source: http://www.nytimes.com/2010/12/20/business/20ecommerce.html?_r=1)

If your average order value is different adjust $ numbers accordingly.

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