Handwritten Testimonials

Folica.com specializes in hair products.  Their site has 100s of products and 1000s of reviews.  How could we make reviews more persuasive?  They should pick a popular product and for any customer that buys this item two weeks after purchase mail out two pre stamped postcards requesting a handwritten testimonial.  Scan these testimonials.  Then run a split A/B test where one group of visitors see the old testimonial format and the other group sees the scanned handwritten format.

If conversion lift > cost of mailing out pre stamped postcards expand test to other product pages.

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