Review Count

We know 5 positive reviews are better than 0.  But for a product with 4.5 stars does it matter if the review count is 48 or 25,631?

According to social commerce company Reevoo more reviews = higher conversion even at higher numbers: 50-100 reviews: 3.9%, 500-1000 reviews 6.4%.

4 thoughts on “Review Count

    • Rick makes a good point – but I’m not sure I agree that it’s not a causative relationship. More people write reviews, so more people share reviews, driving more people to buy. The conversion increases are still caused by a higher number of reviews.

      While it’s hard to get data on the exact breakdown of the causes of higher conversion, it’s almost certainly a combination of factors, including
      – increased WOM from more reviewers
      – increased trust in the review score
      – increased relevance because more reviews are more likely to include something relevant for any given shopper
      – increased SEO benefits attracting more traffic (if you’re using your reviews for SEO)

      • Great points, Kat. I’m still torn about the review count. In my post I’ve sorted reviews by review count. Do you believe the bottom example (25,631 reviews) is better than the 2nd (48 reviews)? Is there a point when review count stops to matter?

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