How is an ecommerce site like uglyotter.com able to attract 20,000+ unique monthly visitors?
I know it’s a serious business because website inventory is being constantly updated. Why haven’t they updated their site in 3 years (that’s how long I’ve been tracking them)? Does their checkout page (https://www.uglyotter.com/secure/sorder.htm) inspire confidence?
My theory– They’re too scared to change anything. Their web store design has worked for so long that now it’s become sacred.