Mystery

How is an ecommerce site like uglyotter.com able to attract 20,000+ unique monthly visitors?

I know it’s a serious business because website inventory is being constantly updated.  Why haven’t they updated their site in 3 years (that’s how long I’ve been tracking them)?  Does their checkout page (https://www.uglyotter.com/secure/sorder.htm) inspire confidence?

My theory– They’re too scared to change anything.  Their web store design has worked for so long that now it’s become sacred.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s