TV commercials are ridiculously expensive. Not a practical option for a small ecommerce site. Enter animoto.com. You provide Animoto messaging, photos, video clips and music and it’ll automatically create (no need for human editing) a unique, beautifully orchestrated video slideshow. It’s a remarkably simple tool.
While this video strategy isn’t for everyone, it’s perfect for a company like Sweet Spud. To see how they use Animoto watch the video on their homepage http://www.sweetspud.com/.