Filter Options

The more filter options you offer, the more confident I’ll feel in finding the perfect product.  Here are the filter options backcountry.com shows for winter jackets–

Not only is this filter format helpful, it gives backcountry.com a hidden benefit.  When I landed on backcountry.com I was ‘generally’ looking for winter jackets.  After seeing the screenshot above I realized I wanted a windy weather jacket.  Backcountry literally changed my search criteria.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s