I noticed this very clever landing page floating header on sierratradingpost.com–
I love that they use the word ‘today’, which makes the header so much more persuasive.
I also love the 66% savings figure because it reinforces the tag graphic that promises daily savings of 35-70%. Shoppers assume that when retailers claim savings of 35-70% they really mean most will save 35%. But the ‘real time’ figure of 66% proves this isn’t the case on sierratradingpost.com.