Total Savings

I noticed this very clever landing page floating header on sierratradingpost.com–

I love that they use the word ‘today’, which makes the header so much more persuasive.

I also love the 66% savings figure because it reinforces the tag graphic that promises daily savings of 35-70%.  Shoppers assume that when retailers claim savings of 35-70% they really mean most will save 35%.  But the ‘real time’ figure of 66% proves this isn’t the case on sierratradingpost.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s