Pick One

The human brain is pretty bad at choosing between options, especially multi-criteria ones.  I entered dell.com with the idea of buying a desktop computer.  I hadn’t thought much about the anti-virus option, but knew not to be lured by Dell’s cross-sell and up-sell tactics (I know how retailers work, after all).  And yet, the lure overcame me.  Guess which option I picked?

I bet the dell.com team knew my choice long before I reached the page.

One thought on “Pick One

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