Search Results

Most sites show small product images in site search to maximize how much they can fit on screen.  This makes logical sense.  Some examples–

Example 1: http://www.campmor.com/outdoor/gear/CAMOmnifindQueryCmd?storeId=226&catalogId=40000000226&langId=-1&searchCategory=&ip_state=&ip_constrain=&ip_navtype=search&pageSize=24&currentPage=&ip_sortBy=&searchKeywords=camping+tent

Example 2: http://www.rei.com/search?query=camping+tent

Example 3: http://www.basspro.com/webapp/wcs/stores/servlet/Navigation?storeId=10151&catalogId=10051&langId=-1&searchTerm=camping+tent

4 column display is an industry standard.  If everyone is following this convention it must be the best, right?

Backcountry.com has taken a different approach, sacrificing efficiency for user experience …

http://www.backcountry.com/store/search.html?mv_session_id=scSxdXRf&q=camping+tent

… and I think they’ve nailed it.  What’s really clever is that backcountry.com gives visitors the choice to switch to the traditional compact view, thus allowing backcountry.com to study user preference.

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