Worth Talking About

If you have a surprising point of differentiation, talk about it.  Have a look at what tungstenworld.com proudly shows on product pages (red arrow below)–

Closer look–

Notice how “Caution! Rings from Amazon and Overstock do not come with any warranties!!!” is cleverly placed right next to Add to Cart button?  This has been done because shoppers typically experience first bout of purchase anxiety while hitting Add to Cart and tungstenworld.com wants to alleviate this anxiety immediately.

2 thoughts on “Worth Talking About

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s