Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Worth Talking About

with 2 comments

If you have a surprising point of differentiation, talk about it.  Have a look at what proudly shows on product pages (red arrow below)–

Closer look–

Notice how “Caution! Rings from Amazon and Overstock do not come with any warranties!!!” is cleverly placed right next to Add to Cart button?  This has been done because shoppers typically experience first bout of purchase anxiety while hitting Add to Cart and wants to alleviate this anxiety immediately.

Written by betterretail

February 20, 2012 at 5:18 am

Posted in uncategorized

Tagged with ,

2 Responses

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  1. I like that they emphasize it with “Caution”. There’s no reason to be meek about your products…not when you’re competing with giants.

    Mike Johnson (@mikjnsn)

    February 20, 2012 at 10:41 am

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