Make Search Box Stand Out More

If you have a call to action (definition– call to action is an interface that encourages visitors to take the next step, like add to cart button or signup for newsletter box) that has a high conversion rate (meaning visitors that interact with it convert at a rate much higher than site average) do more to make it super visible.  Assuming your objective is to drive more usage from search box (a call to action) this is a great treatment on gardenoflife.com–

I like it for two reasons–

1: Showing a person’s face makes the search box more visible.
2: Her shoulder cuts the left corner of search box.  This asymmetry makes the search box more visible.

5 thoughts on “Make Search Box Stand Out More

  1. Looks like its not working for them. They removed “person’s face” and went the more traditional route ..!!

    • Good observation, Srini.

      I’m still convinced showing a face next to search bar is a great way to draw attention to it. Our brains are hardwired to seek out faces. In the case of gardenoflife.com the old search box was on left side of page and now it’s on right column, where spacing is more constrained. Maybe that’s why they got rid of the face?

      Thanks for commenting!

  2. […] 1: They’ve shown a picture of Lee Labrada (name behind the brand).  Eye tracking studies show our brains are programmed to zoom in on pictures of faces. 2: Lee Labrada signature has been positioned right next to email signup. 3: They’re offering a 12 Week Body Transformation book as a bonus gift for signup. 4: The picture of Lee Labrada has been strategically positioned so that it is partially obstructed by email signup box.  Think this isn’t deliberate?  Think again. […]

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