Joe and Larry run a site called scubatoys.com. Joe and Larry have two very different personalities and make product recommendations on completely different criteria. Here are some examples–
I believe this approach to selling improves conversion rates. Here’s why–
1. It gives shoppers 2 unique perspectives.
2. It humanizes the site. Makes it seem authentic.
3. Both Larry and Joe are experts in scuba gear and though they often have divergent views, taken as a whole, it positions scubatoys.com as an authoritative destination.