Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Clever PPC

with one comment has a clever PPC strategy.  When you click their ad the landing page has this banner message–


Click for Larger Size View

This communicates to the ad clicker that the discount was activated by clicking this specific ad (what a lucky coincidence for the clicker).  The shopper isn’t told when the coupon code will expire so they’re incentivized to act now (or risk losing the discount)!

The other aspect to notice is notification bar wording.  It communicates, “Thanks for clicking our ad, as a sign of appreciation we’ve gone ahead and applied your discount (thus eliminating the need to retype coupon code during checkout.)”  That might seem like a trivial detail but it’s a small psychological nudge.

Written by betterretail

January 7, 2013 at 5:46 am

Posted in uncategorized

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  1. […] Рават снова нашел на просторах интернета пример оригинального подхода […]

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