Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

1 of 400

leave a comment »

I added an item to cart and saw this popup (observe underlined section) —


The line, “Be one of just 400 Genvara visitors this month … ” made the offer 2X more attention grabbing.  Shoppers love the feeling of being part of a select, exclusive group.

Lesson: If you’re trying to generate audience participation make them feel special first.

Written by betterretail

January 28, 2013 at 5:23 am

Posted in uncategorized

Tagged with

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: