Fullscreen Mode

Every inch of the visitor’s browser screen is a selling opportunity.  The more screen real-estate the e-tailer is able to capture, higher the probability of conversion.  This is probably why on thenorthface.com clicking “zoom” button on product pages launches fullscreen mode.  I like it.  Link (click zoom button twice)– http://www.thenorthface.com/catalog/sc-gear/mens-jackets-vests/men-39-s-better-than-naked-jacket.html

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