Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Social Proof on Steroids

with 2 comments blog has an excellent example of how social proof can be a conversion catalyst.  Am sharing their post snippet–

There’s a flash flood warning for all of Chicago today. Unfortunately there’s water in my basement (like other Chicago home owners)…

The flood fixing company U.S. Waterproofing has a cool feature on their website. Look at who we’ve helped in your neighborhood–


Back to my post …

See U.S. Waterproofing interface live–

Now, U.S. Waterproofing is a Chicago based company so they are using their Google Map mashup to attract Chicago customers.  But you could do the same for your ecommerce business.  You could export a list of addresses shipped to in the last X years and create a Google Map mashup that places a pin over each shipped destination.  Then, shoppers could zoom in to see different locations in their state where other shoppers have bought your products.

Don’t think it’ll work?  A/B test it.  Don’t know how to A/B test?  Post a comment and I’ll help you out.

Written by betterretail

April 29, 2013 at 5:38 am

2 Responses

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  1. Would this raise any privacy concerns for the shoppers?

    Karthik N

    April 29, 2013 at 7:09 am

    • In the U.S. Waterproofing example they don’t reveal the actual address, but you bring up a really good point. I hadn’t considered privacy angle. One option is to only export city level data into Google Map.

      Thanks for the comment, Karthik.


      April 29, 2013 at 8:52 am

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