What’s Worth Showing, and What Isn’t

Ctshirts.com shows their 94% customer satisfaction seal right on their homepage–


Is that a good or bad thing? Does 94% satisfaction make prospects more likely to buy (“wow, 94% of people love this brand, they must be good shirts”)? Or less likely to buy (“I’m finicky about fit and feel; wonder if the 6% who didn’t like their purchase had fit and feel issues?”)?

I’d A/B test this.

2 thoughts on “What’s Worth Showing, and What Isn’t

  1. I agree. Especially since I am used to seeing “100% Customer Satisfaction” which to me means that they either liked it or they got their money back. “94% Customer Satisfaction” actually sounds rather poor to me.

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