Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

What’s Worth Showing, and What Isn’t

with 2 comments shows their 94% customer satisfaction seal right on their homepage–


Is that a good or bad thing? Does 94% satisfaction make prospects more likely to buy (“wow, 94% of people love this brand, they must be good shirts”)? Or less likely to buy (“I’m finicky about fit and feel; wonder if the 6% who didn’t like their purchase had fit and feel issues?”)?

I’d A/B test this.

Written by betterretail

May 13, 2013 at 5:29 am

2 Responses

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  1. I agree. Especially since I am used to seeing “100% Customer Satisfaction” which to me means that they either liked it or they got their money back. “94% Customer Satisfaction” actually sounds rather poor to me.


    May 13, 2013 at 10:46 am

    • That was my thought too. Even though 94% customer satisfaction is pretty awesome, it isn’t perfect.

      Thanks for the comment, Ted.



      May 13, 2013 at 11:39 am

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