When new visitors to framesbymail.com add an item to their cart they see this popup on cart page–
At first glance this feels like a bad idea (don’t shoppers hate popups?), but it could be a good tactic.
Popup offer is vague (receive a special discount) and according to Jakob Nielsen shoppers search in a hub and spoke format, so new visitors to framesbymail.com are simultaneously looking at competing sites. Shoppers that see the popup will want to find out what kind of discount they’re going to get. They’re going to wait till framesbymail.com sends them an email. That breaks their search pattern. It might seem like a small detail but this popup might have the opposite effect of what we experts think, it might just drive up conversions.
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