You may think your return policy page link is super visible. But Google Analytics data will reveal a very small % of site visitors see your return policy content. If this is true for your site I have a suggestion– edit Site Search settings (from admin) so that when shoppers enter variations of the phrase “return policy” they are taken to your return policy page. On Zappos.com searching for the term “return policy” …
… takes visitors to the correct page– http://www.zappos.com/general-questions#return
Does your site do this?
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