Recently Viewed sells a huge selection office supplies— from dozen varieties of ink cartridges to paper products.  Shoppers who are browsing multiple product pages might have a hard time keeping track.  This is why has a prominent floating element (anchored to bottom of page) that displays recently viewed items.

Closed state—


Open state—


What I like about this tactic—

1: Makes recently viewed items super accessible. Shoppers can browse around freely knowing their shortlisted items are just a few pixels away. Eliminates the need to use shopping cart as temporary holding spot.
2: Minimalistic design that nicely blends into existing site design. This frees vital screen real-estate for marketing more products.

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