Data Breach + Bad Usability = Worst Possible Combo

Target (the retailer) was hacked recently and 110 million customer records were stolen.  Target took swift action and offered customers free credit monitoring for 1 year.  They sent an email asking customers to visit protectmyid.com and enter their activation code.

Let’s think about this from the perspective of a Target customer.  They are obviously freaking out and any personal information requested by Target is a sore topic.  But I wanted my identity protected so I visited the requested page.  Screenshot of top half of page—

Target_LP_Top

On protectmyid.com I’m required to enter my Social Security number.  That’s a big deal.  I wanted to make sure this was a legitimate site so I scrolled to bottom of page and clicked BBB (Better Business Bureau) link on footer—

Target_LP_Footer

Guess what?  The link doesn’t work.  Don’t believe me?  Go to protectmyid.com/target and click BBB (Better Business Bureau) link on bottom half of page.

4 thoughts on “Data Breach + Bad Usability = Worst Possible Combo

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