Come out and Say It

3ACTIVE is a brand of 3D glasses by Dimensional Optics (dimensionaloptics.com).  3Dglassesunlimited.com is an e-tailer that competes against Dimensional Optics.  Makes sense so far?  Ok.

I Googled 3ACTIVE and this paid ad appeared on my screen—

3ACTIVE_PPC

With a juicy message like What 3active Owners Wish They Knew. Before Buying – Avoid Regret! it’s impossible to not click the ad.  Clicking the ad takes shoppers to a page where 3Dglassesunlimited.com very eloquently explains why doing business with Dimensional Optics is a bad idea.  The page has been cleverly constructed and I recommend you check it out.

Is 3Dglassesunlimited.com playing fair?  Who knows?  Is the tactic working? Most likely.  Google certainly doesn’t mind PPC bidding wars.

2 thoughts on “Come out and Say It

  1. This is strange. I thought Google wont allow to bid on brand keywords by competition. But as this is allowed, its a clever gimmick. LP is also designed very intelligently. However, if the competitor changes his pricing and you dont update the comparison chart then you will get into lot of trouble.

    • Hi Srinivas,

      I was myself a little surprised Google would allow this. Maybe they don’t and this ad just fell through the cracks.

      Srinivas said: However, if the competitor changes his pricing and you dont update the comparison chart then you will get into lot of trouble.
      Rishi: Please explain what you mean by trouble. I’m curious.

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