Cleverest Email Signup

I felt I had seen every tactic possible to goose email signups (example, example, and example).  Then I saw this clever tactic on  Below their main advertisement banner they have a giant SOLD OUT! sign for a $10 catch of the week item—


A naive person would think it’s silly to waste so much homepage real-estate promoting an item shoppers can’t even buy (it’s sold out).  But isn’t naive, they understand human psychology and know shoppers hate the idea of missing out of something (even if they weren’t really interested in this particular item). isn’t advertising a sold-out item, they’re advertising a solution for shoppers who never want to feel like they’ve missed out on a deal.  That’s what they’re using this vital homepage real-estate for.

One thought on “Cleverest Email Signup

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s