An incredibly large number of shoppers abandon during checkout.
On the first half of their visit (homepage, category page, product page and add to cart click) shoppers are building a mental case for buying an item. During second half of visit (cart page, shipping and billing page) they’re building a case to not buy. During this phase even the slightest inconvenience could derail the purchase process.
Typing out shipping/billing info is a pain. Every typed letter adds friction. This is why this address field was so great (screenshot below). I just started typing the first 10 alphabets and an address match appeared on the dropdown menu—
This saved me an additional 22 types. Seems like a small detail. It isn’t.
The great news is that Google has a free API for address autocomplete functionality. You can see video explanation here (I’ve set video start to point when example is demonstrated)— https://www.youtube.com/watch?v=lSdM3yZkj1w#t=260
Alternatively, you can see live e-tailer version on billing page of thinkgeek.com.
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