There is something that’s bothered me for years. Some ecommerce sites (example http://www.fast-growing-trees.com) have banner ads promoting other businesses. This is the banner ad that’s currently on display at the footer of http://www.fast-growing-trees.com —
Mind you, http://www.fast-growing-trees.com isn’t a low traffic site, their traffic is impressive—
I can see why a tiny ecommerce site would have link-sharing with other sites, they are looking to boost SEO rankings. I can ‘somewhat’ see why a giant like Amazon would have links to other sites, Amazon’s ranking are so damn good many shoppers land on Amazon for products Amazon doesn’t carry, so advertising other sites is a way for Amazon to make affiliate fees.
But I cannot understand why a site like http://www.fast-growing-trees.com would ever want to show a banner ad on their site footer, or anywhere else. Sure it’s for a product that in no way is a threat to their core product (Xfinity isn’t a threat to a tree business), sure it’s a nice way to earn an affiliate fee. But thinking long-term does this strategy make sense? I totally hate it because it dilutes http://www.fast-growing-trees.com brand. What do you think?