Something Different

This post isn’t related to improving website conversion rates, but it’s worth sharing. And maybe this happens all the time but it’s never happened to me. Last week I received a piece of direct mail from nielsen and it included 2 dollar bill notes. Picture—

Direct_Money

Have you ever received marketing mail with cash in it?

4 thoughts on “Something Different

  1. I got one of these back when I was in college in the early 80’s. It is a trivial amount but it makes most folks feel obligated (if not appreciated) to complete the survey.

    • You’re exactly right. Those 2 dollar bills had a big psychological effect. At the very least they permanently etched the mailing company (nielsen) in my mind. That’s a victory in their books, I’m sure.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s