Something Different

This post isn’t related to improving website conversion rates, but it’s worth sharing. And maybe this happens all the time but it’s never happened to me. Last week I received a piece of direct mail from nielsen and it included 2 dollar bill notes. Picture—


Have you ever received marketing mail with cash in it?

4 thoughts on “Something Different

  1. I got one of these back when I was in college in the early 80’s. It is a trivial amount but it makes most folks feel obligated (if not appreciated) to complete the survey.

    • You’re exactly right. Those 2 dollar bills had a big psychological effect. At the very least they permanently etched the mailing company (nielsen) in my mind. That’s a victory in their books, I’m sure.

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