Small Tweaks Are Amazingly Powerful

Leisurepro.com sells scuba gear and offers free returns all year round. But they understand during holiday gift buying season non-scuba divers are on their site buying for scuba divers, so they make 1 small tweak to their free returns message—

Leisurepro.com_Holiday_Message

Every time you change a word to something that relates to the shopper’s state of mind it gets their attention. This is an important detail.

2 thoughts on “Small Tweaks Are Amazingly Powerful

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