Because I’ve been obsessing over ecommerce for 8 years I often erroneously start believing I’m an expert. I’m not. Case in point— on my virtual stroll through ecommerce stores I stumbled on bikesdirect.com. Please stop reading, visit their homepage and return in 10 seconds. I didn’t take bikesdirect.com seriously because it was obviously a “small” site with a “1995” look. For laughs I checkout out their compete.com visit stats (https://siteanalytics.compete.com/bikesdirect.com)—
In 5 seconds flat my smile was gone. Please help me understand why this site has so much traffic. And if they have so much traffic what could have convinced the owner to never redesign? I mean, at first look it seems like the site has tons of “friction”. But maybe I’m totally wrong. Maybe the owner of bikesdirect.com understands something about online shoppers I never well.
PS: Their customer service email ID is firstname.lastname@example.org. I would never buy from a site where their customer service ID was email@example.com. But I guess that’s just me.