What to Do When Your Product Page Has 479 Customer Reviews

Product reviews are crazy important.  According to PowerReviews research going from zero reviews to one review with 4.2 stars improves conversion rates (sales) by 20%.  But what happens when your product page has 479 reviews?  For a shopper who wants to read reviews 479 is just a daunting number.  Nuts.com realizes this.  Their Turkish Figs product page has 479 reviews so they show a summary report while giving you the option of reading all reviews—

Nuts.com_Reviews

They’ve selected a large enough set of reviews (9) that most shoppers will not feel the need to click Read all 479 reviews.

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