If you’re running a super efficient business (and ecommerce is way more efficient than traditional retail) then you’re offering shoppers excellent savings. But, if you don’t explain ‘how’ these savings are possible shoppers might associate low prices with poor quality.
Saatvamattress.com uses a simple visual technique to communicate the amazing savings they offer–
Saatva brings its luxurious mattresses to you for up to 70% off the price of comparable beds found in stores. As an online-only retailer, we eliminate the costs and waste associated with the traditional mattress market, including rent, commissions, inventory inefficiency, and utilities.