Why eCommerce Is Such a Big Deal

The magic of ecommerce is that it allows a retail entrepreneur to launch a virtual store that would have failed as a brick and mortar space. For example, livingstonepillow.com is a site that sells pillows shaped like pebbles. This is an idea that only appeals to 0.01% of US shoppers–

Livingstonepillow.com

It would be silly to open a retail store for this product because only 2 people in a 10 mile radius would be interested in buying what livingstonepillow.com sells. But online this 0.01% could be a nice audience size for a niche business because 0.01% works out to 32,000 people.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s