One Size DOESN’T Fit All

The beauty of the Internet is that it allows us to be different things to different people.

Let’s take the case of a vacation planning site.

There are budget vacationers who are willing to travel during off season in return for a good deal.  And there are price insensitive shoppers who only want to go when the weather is perfect (i.e. prices are high).

There are benefits to both vacation styles.  With one you are saving a lot of money and still visiting a new place and doing fun activities.  With the other you are paying more but going when it’s most desirable.

If I ran a vacation planning site I’d create 2 videos: one that would talk about how smart it is to be a budget shopper, and a second one that would talk about the pure indulgence of premium living.

Then, based on vacation date range selected (‘off’ or ‘peak’ season) I’d prompt researchers to watch one of my two videos.  Thus both shopper groups would feel my site was designed for them.

Win.  Win.  Win.

3 thoughts on “One Size DOESN’T Fit All

  1. I really like the idea of targeting when its helpful or broadly customized (per the example above) vs. being potentially discriminatory or borderline intrusive. With the ability to easily geo target and track online behavior, the grey area is getting that much broader.
    You may have caught this a few years ago but Orbitz steering Mac users to higher priced options was unambiguously wrong and probably only served to alienate all Mac users. (http://www.wsj.com/articles/SB10001424052702304458604577488822667325882)

    • Shreya said: You may have caught this a few years ago but Orbitz steering Mac users to higher priced options was unambiguously wrong and probably only served to alienate all Mac users.
      Rishi: I totally agree!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s