Within 0.01 seconds of landing on peeledsnacks.com this popup appears:
Like, the page hasn’t even fully loaded and the popup is in my face. Is that the best tactic? What do you do when you get startled? I know what I do: I get out of the way (in this case I click the [x]). In a world where we can A/B test just about anything why not test the timing of this popup? I mean, it’s a good offer and I would likely have wanted to signup for a 10% savings. But give me a second to catch my breath.
What would have happened if the popup appeared once I engaged with the page (defined as time on site or pages seen)? Would the signup have worked better? Even if the absolute signup rate might be lower I bet you’d get better quality signups (i.e. people likely to buy your product). In the end, isn’t that what really matters?