Signup NOW

Within 0.01 seconds of landing on peeledsnacks.com this popup appears:

Peeledsnacks.com_Popup

Like, the page hasn’t even fully loaded and the popup is in my face.  Is that the best tactic?  What do you do when you get startled?  I know what I do: I get out of the way (in this case I click the [x]).  In a world where we can A/B test just about anything why not test the timing of this popup?  I mean, it’s a good offer and I would likely have wanted to signup for a 10% savings.  But give me a second to catch my breath.

What would have happened if the popup appeared once I engaged with the page (defined as time on site or pages seen)?  Would the signup have worked better?  Even if the absolute signup rate might be lower I bet you’d get better quality signups (i.e. people likely to buy your product).  In the end, isn’t that what really matters?

2 thoughts on “Signup NOW

  1. Great article! Any suggestions on a tool that will delay the popup window until triggered by certain logic? Say the viewing of X number of pages?

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