Generating the First Sale

Eco-Fill® Deluxe 2.0

Here are details for paper system (product on the right):

1: It’s more expensive over the long run ($4.99/month versus one-time fee of $14.99)

2: More steps involved in using paper system.

3: The flow of coffee is slower with paper system so I have to wait longer for 1 cup of coffee.

4: Earth-unfriendly.

My mother-in-law raves about Eco-Fill® Deluxe 2.0 (product on the left) and is always reminding us to switch from earth-unfriendly option to the paperless system.  But it took us a whole year to give it a shot.  Habit is a hard thing to break.

This is the same resistance you have to overcome on your site.  You may have a far superior product to what the shopper currently has but just listing 5 features is not going to be enough to overcome the bigger urge to do nothing.  You have to work harder.  But the rewards are amazing on the other side.

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