Ensure 90% of Site Visitors See Your #1 Asset

If 90% of your site visitors aren’t seeing your #1 asset then the person responsible for not achieving your potential is you.

Dharmashop.com is an online store.  As I explored their site I didn’t see anything that really blew my mind: they have a fairly good product selection, fairly OK site design and fairly good number of customer reviews.  Then I stumbled on their Facebook page and saw they have 254,391 fans.  And these are active fans who comment on every DharmaShop post.

I haven’t seen many ecommerce sites with 254,391 fans so my mind was blown.  Talk about social proof.  Why didn’t Dharmashop.com draw attention to their Facebook page moment I landed on their site?  Most visitors spend less than 20 seconds on a site.

They should have done what bavariasausage.com does.  When you visit that site the first thing you notice is this Facebook floating tab:

Bavariasausage.com_Facebook_Minimized

It’s impossible to miss and on mouseover it opens to this:

Bavariasausage.com_Facebook_Open.png

Nice and simple way to let shoppers know how many people love you on Facebook.

Dharmashop.com doesn’t need to copy bavariasausage.com but they do need to figure out a way to ensure 90% of their site visitors know they have 254,391 Facebook fans.

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